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Monday, July 19, 2010

Websites are not just for business anymore

I was recently walking through Dallas/Fort Worth International Airport. My mind tends to wander during the long waits at the gate. I always make up stories about where the travelers could be going or coming back from. But this time the questions that came to mind were: What do they do for a living? What are their hobbies/ talents?

As I processed this in my mind I turned to the idea of "personal branding". It's sort of a buzzword right now but I don't think many people take the idea seriously. Personal brands are not just for Oprah, Zig Ziglar, Joel Osteen and Howard Stern. You have your own personal brand. Every person is a subject matter expert on something, we have a unique set of talents, skills and experience. Each person is VALUABLE to someone. But how would I know if you were valuable to me?

In this age of technology, gadgets and hyper connectivity (thanks to wifi, iphones and texting) we are all more inclined to hop online and  run a quick search on a product we are considering to purchase or ask facebook friends if the local sandwich shop is all it's cracked up to be. What if we could get the same information for the Realtor, Insurance Broker or Massage Therapist. It would be incredibly valuable see the face of the person on the other end of the phone, to know their credentials and see some customer testimony to give you the power to make an informed buying decision.

Recent high school or college graduates, the scores of unemployed, business professionals and dare I say even Direct Sales/ Network Marketers stand to benefit from good personal branding too! What makes you stand out from the competition when applying for a job, internship, scholarship or getting your next cosmetics customer? The answer: your personal brand. People are not hiring or buying a product or service, they are "buying into" you.

J.E. Shannon & Associates can help you refine your image and build a website as simple as an online resume or as complex as a full personal branding campaign. Contact us today at Your first consultation is free!